Levi’s
Cyclops Productions

With the request of reinvigorating Levi’s Silvertab brand, the Levi’s core brand visual identity was repurposed into an all new expression. I found that the apostrophe that appears in the brand name Levi’s is a grammatical means of expressing ownership. A dialogue box was born out of this expression making reference to personal ownership of individual style.


 


 


 


 


Logotype, POS