Office of National Drug Control Policy
Ogilvy & Mather

Asking teenagers to fill in the blank:
“What’s your anti-drug?” spots reveal teenagers personal messages about what keeps them off drugs. Ogilvy & Mather, ONDCP’s lead agency rolled out a campaign and contest including teens’ input. Ads in print, television, radio, interactive and non-traditional mediums, such as postcards, arcade, mall, lobby posters and wild postings illustrate a community of “kids like me,” who’ve got better things to do than drugs.